Using Sales Analytics

Evriwhere's analytics dashboard gives you a comprehensive view of your selling performance across Depop, eBay, and Vinted. Instead of manually calculating your numbers or switching between platform-specific dashboards, you get everything in one place: revenue, profit, charts, platform comparisons, sell-through rates, and more. This guide covers every metric and feature available in the analytics dashboard.

Accessing Analytics

The analytics dashboard is available once you've accumulated more than 5 sales. This threshold ensures there's enough data to generate meaningful insights.

Time Period Filtering

At the top of the analytics dashboard, you can select a time period to filter all metrics and charts.

Available time periods

• Today — Activity from today only
• Last 7 Days — Recent performance at a granular level
• This Month — Current month's data
• Last Month — Previous month's data for comparison
• This Quarter — Current quarter's data (Business plan only)
• Last Quarter — Previous quarter's data (Business plan only)
• All Time — Your complete sales history since you started using Evriwhere

Tap the time period selector to choose your preferred range. All metrics, charts, and breakdowns on the dashboard update to reflect the selected period.

Hero Stats

At the top of the dashboard, you'll see the headline metrics displayed prominently:

Sales Count (Blue)

Your total sales count for the selected time period — the number of completed sales across all connected platforms. Displayed with a blue accent colour.

Profit (Green)

Your total profit for the period, displayed in green. Profit is calculated as revenue minus purchase prices for items where a purchase price was set.

If no items in the selected period have purchase prices set, the dashboard shows Revenue (in cyan) instead of Profit.

Trend Badges

Both hero stats include trend badges — small percentage indicators showing how the metric compares to the equivalent previous period. For example, if you're viewing "Last 7 Days", the trend shows the percentage change compared to the 7 days before that.

• Green trend — The metric is up compared to the previous period
• Red trend — The metric is down compared to the previous period

Listed Value Card (Orange)

The Listed Value card shows the total value of all your currently active listings across all platforms, displayed with an orange accent. This card also shows:

• Item count — How many active listings you have
• Average price — The average asking price across all active listings

This metric changes as you add new listings, sell items, or remove listings. It's a dynamic snapshot of your current inventory value.

Insight Cards

Below the hero stats, the dashboard shows two insight cards:

Avg Time to Sell (Purple)

The Avg Time to Sell card shows the average number of days between listing an item and selling it, displayed with a purple accent. This is calculated across all completed sales in the selected time period.

A low time-to-sell means your items are selling fast (good pricing, desirable inventory). A high time-to-sell may indicate overpricing or lower demand.

Sell-Through Rate (Teal)

The Sell-Through card shows the percentage of your listed items that have actually sold, displayed with a teal accent.

Sell-Through Rate = (Number of Items Sold / Total Number of Items Listed) x 100

This is one of the best indicators of overall listing quality and pricing strategy. A higher sell-through rate means you're listing items people want to buy at the prices you're asking.

Platform Breakdown

The platform breakdown section shows how your sales are distributed across Depop, eBay, and Vinted, visualised as a donut chart with platform percentages.

Each platform segment shows:

• Platform colour — Each platform has its own colour in the chart
• Percentage — What proportion of your sales came from that platform
• Count — The number of sales from that platform

Why this matters

The platform breakdown helps you make informed decisions about where to focus your effort:

• Identify your best platform — If most of your revenue comes from one platform, you might want to prioritise optimising listings there
• Find underperforming platforms — If you're listing on a platform but getting very few sales, consider adjusting your pricing or descriptions
• Experiment and compare — Try different strategies on different platforms and use the breakdown to measure results

Charts

The analytics dashboard includes interactive charts built with Swift Charts that visualise your sales data over time.

Sales Bar Chart

A bar chart plotting the number of sales you've made over each time period within your selected range. Each bar represents a day, week, or month depending on the time range.

Profit Line Chart

A line chart plotting your profit over time. This chart only appears if profit data exists (i.e. at least some items have purchase prices set).

Revenue Line Chart

A line chart plotting your revenue over time, showing the monetary value of your sales.

Interactive Charts

All charts support drag-to-select interaction — press and drag across the chart to highlight a specific range and see detailed values for that period. This lets you examine specific days or weeks in detail without switching time periods.

Tips for Getting the Most from Analytics

Always set purchase prices

This is the single most important thing you can do for accurate analytics. Without purchase prices, Evriwhere can't calculate profit — and profit is arguably the most important metric. Make it a habit to enter the purchase price every time you add an item.

Check analytics weekly

Set a regular time (e.g. Sunday evening) to review your analytics dashboard. Weekly check-ins help you spot trends early and make adjustments before small issues become big problems.

Use platform breakdowns to allocate time

If one platform generates most of your revenue, it makes sense to spend proportionally more time optimising listings for that platform. Use the breakdown data to make informed decisions about where to focus.

Track sell-through rate over time

Your sell-through rate is the best indicator of whether your sourcing and pricing strategy is working. If it's dropping over time, something needs to change — whether that's your pricing, your product selection, or your listing quality.

Watch time-to-sell trends

If your average time-to-sell is increasing, it may indicate increased competition, seasonal slowdowns, or pricing issues. Use this metric alongside sell-through rate for a complete picture of your listing effectiveness.

Combine analytics with action

Analytics are only useful if they lead to action. When you spot a negative trend, investigate why and make a change. When you spot a positive trend, understand what's driving it and double down.

Troubleshooting

Analytics icon isn't showing

If you can't see the chart icon on the Sales tab:

• Check your sales count — You need more than 5 sales for analytics to appear
• Make sure sales are marked as completed — Sales in the To Ship or Dispatched sections don't count towards the analytics threshold
• Pull to refresh — Swipe down on the Sales tab to refresh your data

Profit data is missing or zero

If the profit metric shows zero or seems incorrect:

• Check purchase prices — Open your items and verify that purchase prices have been entered. Profit can only be calculated for items with a purchase price set
• Revenue shown instead — If no items have purchase prices, the dashboard shows Revenue (cyan) instead of Profit (green)
• Add purchase prices retroactively — You can edit items that have already sold to add purchase prices. The profit calculation will update

Charts aren't loading

If the charts appear blank or don't load:

1. Check your internet connection — The dashboard needs to fetch data from the server
2. Wait a moment — Charts may take a few seconds to render, especially with large datasets
3. Try a different time period — Switch to a shorter time period to reduce the data being loaded
4. Restart the app — Force-close Evriwhere and reopen it

Data seems outdated

If the analytics don't reflect recent sales:

• Pull to refresh on the Sales tab before opening analytics
• Check that recent sales are marked as completed — Only completed sales appear in analytics
• Allow time for syncing — Very recent sales may take a few moments to appear in the analytics calculations

What's Next?

• Tracking Your Sales — Full guide to the Sales tab and order management
• Marking Sales as Dispatched & Completed — Ensure your sales are properly completed so they appear in analytics
• Depop Account Settings — Optimise your Depop setup to boost sales